Today I'm going to be telling you about six essential SEO tools and let's see Our Six Seo Tool first.
 |
| source: google-safebrowsing |
Google analytics:
I would hope that you know by now, what google analytics is. But if you don't it's a free tool from Google that lets you know how people found your site what they're looking at on your site how long they stay and then if you're selling stuff online what they're buying from.
you so it's a great SEO tool because it can tell you how much traffic you're getting from a google search so it won't give you actually which keywords people are using to arrive on your site Google.
Got rid of keywords a couple of years ago with an update but it will tell you how many visitors in total you're getting and then which pages on your the website they're landing on and by knowing which pages they land on you can usually have a good guess about the kind of keywords they are using.
But the good thing is that it will give you an absolute rating of really whether or not your SEO is improving or not as judged by the number of visitors you're getting are they going up or are they going down and what the trend is.
 |
| source: goolge-analytics |
Copyscape:
So The second great SEO tool is Copyscape it's a really actually underutilized tool duplicate copy is a real issue when it comes On the internet, there are lots and lots of website and websites owners that are out there copying content from sites and publishing it on their own.
Because they want to be thought of as the expert they want that well written well crafted content they can't be bothered to produce it themselves if you take a look at Copyscape and put the web page from your website it will tell you if the words on those pages exist anywhere else on the internet.
In other words, if anyone has copied or your content if you know that they've copied you can contact them ask to take it down that you can take it you can take action with that it's a really good an essential tool if you're out there putting effort into your website and you don't want it to be copied.
 |
| source: Copyscape |
Google trends:
So the third great SEO tool is another one from google is google trends. you may have heard of this one but it's a really powerful tool it shows you how the chain how the number of searches for particular keywords changes over time whether something is becoming more or less popular.
The data goes back quite far all the way back to 2004 and you can look at any keyword any topic it might be something like exhaust parts or it might be something like holidays to Tenerife but you can put that keyword in and it will tell you whether the number of searches how that's changed over the last 11 years.
You can also, change the time period that you look at the last 12 months or the last 30 days so what's really good is it gives you the overall sense of if that keyword is being used more or less over time if something's been used more and more you know it's becoming more popular in the UK.
And if it's related to a product or service that you sell or that you're thinking about selling then that's a really good thing the second thing is good for is benchmarking so if you're trying to work out whether to sell exhaust parts or tires and you want to know where there is more demand.
Google trends will tell you whether there are more people searching for exhausts or more people searching for tires and you can use that information to decide how to prioritize your website how to prioritize the content on your website and which products that you might want to sell.
The third really useful thing with google trends are seeing how the volume of searches changes as we go through the year well as we go through each a week now there aren't the same number of searches for products every day if you look for father's day gifts surprise that has a real peak in about the week before.
A week before Father's Day if you look for searches for vodka you'll find that there's a huge peak as we go towards New Year's and if you search for a hangover cure you'll find there's a huge peak that goes just beyond new years. I've pretty sure those two aren't related but there's that's the third great tool Google Trends.
Google's Safe Browsing:
The fourth one and this one is really not well used and well known at all is google's Safe Browsing tool so what this does is it lets you know if you're a website owner if your website has been hacked or if it's been infected with any malware.
So if that's happened to your site the chances are that Google might well not be ranking your site in its results anymore so if you find out that your site has been hacked or it has been infected it allows you to deal with it in the right way and prevent it from harming your reputation.
It allows you to take action and to resolve the problem in order to get your site clean again so all you do is you go to the tool you put your URL in and it shows you if Google thinks there's anything suspicious about your site and if it's been infected with malware in the last 90 days.
Browse SEO:
So the fifth great SEO tool that I recommend is one called browse SEO net now what this tool does is lets you view any web page on your site as search engines seeing it so it's really important to understand how search engines see your site.
Because if you know how to search engines see it you'll know if they can actually, see your content if they've got a chance of understanding it and if they're there for going to rank it for the searches that are relevant to.
What you do so try to browse the SEO net and put any page from your site in there and see what Google sees when it looks at your site.
 |
| source: browse-seo |
123 reg SEO :
and the sixth great or I would
say essential SEO tool and have to
recommend it here because I think it's a really strong one is our own 123 reg
search engine optimizer so this is a tool that brings in lots of lots of this
other stuff all in under one tool so it
allows you to do your keyword research.
So you can see how many it can give you ideas for keywords and how many searches there are four particular keywords allow you to check your backlinks to make sure there are no problems there or in the actual fact you can look at competitive backlinks understand where they're getting links from.
In order to help you try to get links from the same places or go after similar sites because it might be that those sites helping your competitors rank you want to find ones that can do it for you it can check the metadata on each page of your site make sure that it is unique make sure it's well-crafted that it fits in with Google's guidelines.
That it's going to look good when it appears there on the search engine results page and it can also check the quality of your content as well to work out if you're writing about enough if you're writing enough about something on any particular page in order for Google to really understand.
What you're talking about and one of the best things is that you can get a free report from it that can give you an instant snapshot of how well your site is set up from SEO and the kind of things that you might want to address so that was the six essential SEO tools.